Hip Hop Yawns

25Apr09

Asher Roth is the new commercial hip hop brand for white kids in the 16-24 year old market. I’m not a fan, and I wasn’t expecting to become one anyway – but currently, Asher is in a little bit of an interactive brand marketing fuckstorm with some recent comments on Twitter. It’s interesting to watch the responses from the hip hop blogs, or lack of responses. Your favorite rapper’s most hated blogger Byron Crawford at XXL is actually right on this one – hip hop is acting like they have nothing to say, other than wait for a statement.

NOT HIP HOP : Asher Roth & Twitter!



3 Responses to “Hip Hop Yawns”  

  1. Asher Roth is a stunt. Another example of the incredulity of Wonder Bread suburbanite hip-hop. I wouldn’t even give him the satisfaction of responding. Pop will eat itself.

  2. I would appreciate if you can post a new indie video for a EP i just did titled “Who’s Listening?” Respect to you’re site..Keep HipHop Alive!
    -Gee Dubs

  3. @ gee dubs. thats not how the game works…


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