Upset The Setup vs. Four-0
30May07
This malt liquor popped up in my corner store grocery a few weeks ago. It is called Four-0 and brewed by La Crosse Brewing company.
It is just another malt liquor, but the branding signifies everything that is wrong with liquor marketing aimed at urban markets.
My question to you dear reader - can we organize to force the beer distributor serving the District to drop it from their product offering? Get at me.
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About Upset The Setup
A movement, a t-shirt, a sticker, a blog, a record label. Get with it...organize your local hip hop movement.
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Maybe we could have an upsetthesetup meetup and 4-0 taste test…